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Marketing

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Issue:

Business

 

Written by:

Dewey H

 

Date added:

June 30, 2014

 

Level:

University

 

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No of pages / words:

5 / 1261

 

Was viewed:

3946 times

 

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Essay content:

These respondents also associate people who look wealthy and classy with the Mercedes. They match the Asian woman with this car because she looks very trendy and sophisticated. One respondent mentions that she had always pictured Asian women driving luxury cars and never thought to wonder why, until now...
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This van is perceived as being a typical family vehicle. The price of the Toyota minivan ranges from $25,000- $38,000. Interestingly, the respondents combine family mom's with the mini van. It is viewed as a spacious and safe car perfect for a big family or even a three member family. One of the interviewees assumes that the "soccer mom" would fit in with this car in order to fulfill her household duties, such as carpooling and grocery shopping...
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