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Marketing a New Product
Essay specific features


Written by:
Nicholas C
Date added:
April 26, 2012
Level:
University
Grade:
A
No of pages / words:
19 / 5251
Was viewed:
1844 times
Rating of current essay:
Essay content:
To meet my customers needs I will need to develop a coherent mix of strategies.
Cadbury's World
Cadburys have been around since 1824 when john Cadbury opened his first shop, establishing a flourishing dynasty that today provides the world with many of its favourite brands of chocolate.
Cadburys full name is Cadbury's trebo bassit...
displayed 300 characters
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Cadburys make much different kind of chocolates and sweets and have now gone into the industry of making drinks. They have many products on the market and still are looking to expand.
Marketing principles
My strategy will be based upon nine principles of marketing
They are the following:
Anticipating future needs ? this is where the company will carry out market research like questionnaires and surveys to find out what the customer wants from the product and what he can expect from...
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