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Essay

Marketing Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Mabel N

 

Date added:

February 19, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1627

 

Was viewed:

4937 times

 

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Essay content:

Its tires and tube sales represent 83 % of 1991 corporate sales of $10.9 billion with corporate wide earnings of $96.9 million. It has its owned Goodyear Auto Service Centers and franchised Goodyear Tire Dealers in supporting its distribution and sale of tires in US. Goodyear controls 20 percent of the world?¦s tire manufacturing capacity and 37 percent of US tire-making capacity and sales outside US represent 42 % of company revenues...
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This has raised Goodyear?¦s management consideration due to the following facts: (i) Goodyear brand tires has declined 3.2 % in market share (4.9 million units) for passenger cars between 1987 to 1991; (ii) 2 million worn-out Goodyear tires were replaced with other brands at 850 Sears Auto Centers...
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General issues of this essay:
Richard Warren Sears And Sears, Roebuck, & Company Goodyear Marketing Case Goodyear Tire & Rubber Co. Goodyear Tire & Rubber Company Goodyear Tire and Rubber Company Goodyear Tire Goodyear Tire Kao Brands Global Marketing Project Ledbetter V. Goodyear Tire &Amp;Amp; Rubber Co Sears Company Analysis Sears Holdings Corporation; Kmart And Sears As One U.s Auto Industry's Market Share And Fluctuations Unilever shakes up brands marketing How 'Marketing Science' Undermines Brands Sears Auto Center Scandal
 

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