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Marketing Analysis
Essay specific features


Written by:
Scott R
Date added:
November 4, 2015
Level:
University
Grade:
B
No of pages / words:
22 / 5903
Was viewed:
9067 times
Rating of current essay:
Essay content:
Case studies and a discussion of multinational marketing nuances complement the very basic review of micro and macro principles.
BACKGROUND
Marketing, as a means of transferring goods and services from suppliers to consumers, predates recorded history. It was born by the transition from a purely subsistence-based society, in which families and tribes produced their own consumables, to more specialized and cooperative societal forms...
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It was born by the transition from a purely subsistence-based society, in which families and tribes produced their own consumables, to more specialized and cooperative societal forms. The simple act of trading a piece of meat for a tool, for example, entails some degree of marketing. The term "marketing," of course, derives from the word "market," a group of sellers and buyers that cooperate to exchange goods and services...
displayed 300 characters
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