marketing analysis-BHP

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Michelle D


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June 6, 2012








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This is to be accomplished by delivering upon their vision to earn superior returns for their shareholders as the world?¦s premier supplier of natural resources and related products and services.2 The reason behind this strategy is that BHP wants to shake off its history as a company, which destroyed shareholder value by often pursuing growth for emotional rather than strategic reasons...
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BHP?¦s commitment to diversity is embedded in the values inherent in its Charter, which is the foundation of the company?¦s business strategy. The specific value statements relating to diversity are clear and unequivocal.5 Value - BHP emphasizes the following values across the organizations which are: safety and the environment, integrity, high performance, win-win relationships, the courage to lead change and respect for each other...
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