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Essay

Marketing Analysis - Krispy Kreme

Essay specific features

 

Issue:

Business

 

Written by:

Jimmy V

 

Date added:

March 16, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1502

 

Was viewed:

7378 times

 

Rating of current essay:

 
Essay content:

The first indication is the large red "hot Krispy Kreme now" neon sign that's displayed while the doughnuts are being made. When the customer enters the Krispy Kreme doughnut shop, the aroma of the fresh doughnut hits their nose, and the anticipation from watching the fresh doughnuts roll off the line four feet away overtakes them...
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When the customer gets to the cashier, their mouth is watering and they always order too many. This highly refined presentation through the senses has made Krispy Kreme a cult favorite. (New York Times January 18, 2005) It's been said, "It's not how you prepare your food but how you prepare your guest...
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General issues of this essay:
customer service A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Service Benchmark Customer Service Customer Service Customer Service customer service customer service Marketing Analysis - Krispy Kreme segmentation of customer base THE REALITY CUSTOMER BASE Customer Service customer service Information Technology And Quality Customer Service in n out customer service
 

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