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Marketing Analysis of Ford’s Edsel and Mustang
Essay specific features
Written by:
Samuel B
Date added:
January 8, 2017
Level:
University
Grade:
A
No of pages / words:
3 / 600
Was viewed:
2883 times
Rating of current essay:
Essay content:
Ford’s consumers were not satisfied; as a matter of fact, only 26% stayed with Ford.
As it was mentioned, Edsel resulted from a 10 year planning. This planning included consumer research and market research, which brought the idea of a personalized car. Ford also better defined its target market. The company wanted to target young professionals and families with a product that would reflect the driver’s status...
displayed 300 characters
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The company wanted to target young professionals and families with a product that would reflect the driver’s status. The result was Edsel.
Edsel sales were far from expected; Ford lost 100 million dollars on the original investment and another 100 million dollars on operating losses. A major cause is the economic depression after the stock market collapsed in 1957...
displayed 300 characters
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