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MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET
Essay specific features
Written by:
Helen L
Date added:
March 1, 2012
Level:
University
Grade:
A
No of pages / words:
4 / 844
Was viewed:
3921 times
Rating of current essay:
Essay content:
Knowing and understanding Organizational Markets is a key factor since it will give us the tools to make effective and timely business decisions. Kerin (2006, ref. Chp#6 pg# 146-162 At work at The Coca-Cola Company as a manufacturer the organizational market that belongs to is Industrial. Even though interact with the other markets...
displayed 300 characters
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Even though interact with the other markets.
Identify your current and future customer and their needs
• Consumer Purchase Decision process
o Perceiving a need At Tera Tech scenario they were concerns about the customer issues that were reducing their sales and how to respond the latest survey. “We had a good year last year, but if we don‘t resolve our customer issues, we won‘t repeat it...
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