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Marketing And Strategy Objectives
Essay specific features
Written by:
Eileen P
Date added:
December 30, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 740
Was viewed:
7643 times
Rating of current essay:
Essay content:
SMART stands for:
Specific
Specific means that the objective is concrete, detailed, focused and well defined. Specific means that it’s results and action-orientated. Objective must be straight forwards and emphasize action and the required outcome. Objectives need to be straightforward and to communicate what you would like to see happen...
displayed 300 characters
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To help set specific objectives it helps to ask:
• WHAT am I going to do? This are best written using strong, action verbs such as conduct, develop, build, plan, execute, etc. This helps your objective to be action-orientated and focuses on what’s most important.
• WHY is this important for me to do?
• WHO is going to do what? Who else need to be involved?
• WHEN do I want this to be completed?
• HOW am I going to do this?
Measurable
If the objective is measurable, it means that the measurement source is identified and we are able to track the actions as we progress towards the objective...
displayed 300 characters
General issues of this essay:
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