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MARKETING AND STRATEGY - Organic food
Essay specific features


Written by:
Adam G
Date added:
July 6, 2011
Level:
University
Grade:
B
No of pages / words:
8 / 2179
Was viewed:
6072 times
Rating of current essay:
Essay content:
That is a substantial proportion of the customer base of any food retailer and so cannot be ignored" (UK retail briefing-Household goods focus, 2006).
Genetically Modified & Organic Food
A genetically modified (GM) food is a food product that has been developed by having specific genes inserted into it to gain a desirable quality...
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The first GM food to hit the shelves were GM tomatoes which appeared in 1996 in British supermarkets, however, it was not until 1999 that the public scare hit. In a recent survey, one third of people said they would never buy any food that had been genetically modified. This figure is up by four percent in three years, quite a significant amount (attitudes toward ethical foods UK- Mintel, 2006)...
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