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Marketing and Supply Chain differences B2B & B2C

Essay specific features

 

Issue:

Business

 

Written by:

Justin S

 

Date added:

May 25, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

9 / 2278

 

Was viewed:

5654 times

 

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Essay content:

(Schneider, 2004) B2C represents the Business-to-Consumer transactions that take place on the Web. (Schneider, 2004) From what I have read, I believe that Business-to-Business is one business selling, or attempting to sell products to another business, while Business-to-Consumer is a company that sells directly to individuals...
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This is an important step in marketing, for if you do not cater to your specific customer base, your customers will not be able to find you when they need you. As with the marketing, the supply chain of these companies can also be very different when dealing with different types of customers. Each supply chain must ultimately meet the needs of your customers, and in order to do that, the company must know what each customer wants and needs...
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