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Marketing And The Organisation’S Micro- And Macro-Environments By Geoff Lancaster ©

Essay specific features

 

Issue:

Business

 

Written by:

Joan W

 

Date added:

July 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 4166

 

Was viewed:

1080 times

 

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Essay content:

The objective of marketing philosophy is to make profits through satisfying customers. This is accomplished through the manipulation of the variables over which a company has control in such a way as to optimise this objective. The variables are what Neil Borden has termed ‘the marketing mix’ which is a combination of all the ‘ingredients’ in a ‘recipe’ that is designed to prove most attractive to customers...
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In this case the ingredients are individual elements that marketing can manipulate into the most appropriate mix. E Jerome McCarthy further dubbed the variables that the company can control in order to reach its target market the ‘four Ps’. Each of these is discussed in detail in later chapters, but a brief discussion now follows upon each of these elements of the marketing mix together with an explanation of how they fit into the overall notion of marketing...
displayed 300 characters

General issues of this essay:
Analysis Macro and Micro Environment of IBM Channels of Distribution Cost Distribution Methods Cost of Goods Sold Distribution Channels distribution channels Five steps in the process of building channels for international distribution Innovative Distribution Channels of FMCG in India Marketing And The Organisation’S Micro- And Macro-Environments By Geoff Lancaster © Micro and Macro management Exports of Goods and Services Macro Vs. Micro Management Macro and micro Marketing And The Organisation’S Micro- And Macro-Environments Analyzing the Marketing of Rehabilitation Goods & Services and The Dis
 

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