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marketing as a social and managerial process..
Essay specific features
Written by:
Francine U
Date added:
November 12, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 292
Was viewed:
2093 times
Rating of current essay:
Essay content:
It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.
? Promotion ? Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale...
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Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principle elements together, which is common in film promotion. Advertising covers any communication that is paid for, from television and cinema commercials, radio and Internet adverts through print media and billboards...
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