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Essay

MARKETING as an ART of war

Essay specific features

 

Issue:

Business

 

Written by:

Francis F

 

Date added:

July 25, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

10 / 2621

 

Was viewed:

8363 times

 

Rating of current essay:

 
Essay content:

Marketing battles are not fought in physical places but in the minds of the prospective consumer. The mind is the tricky terrain both difficult to understand and difficult to win over. A marketing war is a totally intellectual war with a battleground that no one has ever seen. It can only be imagined in the mind and that is why marketing warfare is one of the most difficult disciplines to learn...
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It can only be imagined in the mind and that is why marketing warfare is one of the most difficult disciplines to learn. Even though the language of marketing has been borrowed from the military, we talk and act like generals, but do not plan like generals. This paper attempts to deal with the application of the principles of military strategy to our marketing operations and thus increase the chances of success in this era of fierce competition...
displayed 300 characters

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