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Essay

Marketing Audit

Essay specific features

 

Issue:

Business

 

Written by:

Kyle Y

 

Date added:

March 8, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4537

 

Was viewed:

6251 times

 

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Essay content:

The revenue obtained from data services can help offset the slow industry wide growth. This will enable AT&T Wireless to extract more money from their customers on a monthly basis. The lucrative youth market is more inclined to try text messaging, downloadable ringtones and the wireless web. Increase promotions geared toward the teenage market since they influence their parents purchasing decisions...
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Increase promotions geared toward the teenage market since they influence their parents purchasing decisions. Teenagers want to be fashionable and stay connected to their friends in ways other than and in addition to voice communication while having entertaining games all on their mobile phones. Exploit their youthfulness and research and modify products to adjust with what they value as they enter the young adult market...
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