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Marketing Audit - Agilent Technologies
Essay specific features
Written by:
Michael C
Date added:
March 16, 2015
Level:
University
Grade:
A
No of pages / words:
7 / 1843
Was viewed:
3148 times
Rating of current essay:
Essay content:
1). This marketing audit will focus primarily on the DNA microarray business, which is nested within the Life Sciences section of the Bio-Analytical Measurement Solutions division. As described by Agilent, a microarray is “a glass slide holding thousands of bits of genetic material used to analyze the processes of life...
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The category also includes scanning instruments for reading microarrays, chemical reagents, data analysis software and instruments for checking the quality of genetic material used in this type of analysis.“ I have chosen to profile this particular strategic unit because I currently consult for Agilent’s microarray business and their service providers...
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