Marketing Audit Approach

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Written by:

Jeffrey M


Date added:

November 4, 2015








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2 / 286


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The introduction of the iMac in 1998 and the iPod in 2001, along with innovative advertising, changed many consumers' opinions (Wikipedia, 2006). This paper will focus on a marketing audit of the Apple iPod. Action plan Topic choice ? September 30, 2006 Gathering of data ? October 3, 2006 ? October 31, 2006 Analysis of data ? November 1, 2006 ? November 3, 2006 Write up of audit ? November 4, 2006 Submission of audit ? November 5, 2006 Key resources Apple...
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What cultural changes have affected the market? Does Apple use cultural influences to the best of its abilities? What makes the iPod's technology better than competitors? What adjustments has Apple needed to make as technology advances? Has Apple been able to change customers' negative perceptions of the brand through its marketing? Does Apple understand the needs of a potential iPod user? Apple's marketing objectives for the iPod will also be discussed, along with Apple's strategies and tactics...
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