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marketing audit approach
Essay specific features
Written by:
Louis M
Date added:
July 14, 2015
Level:
University
Grade:
A
No of pages / words:
8 / 2229
Was viewed:
9197 times
Rating of current essay:
Essay content:
The trouble is: you don't know which half." (William Lever founder of Lever Brothers, 1885 now Unilever PLC) Most companies wait until they see their sales and profits decline before they launch an examination of their marketing efforts and, by this time, they are scrambling for solutions. The best time to prepare for a potential downturn in sales is before it happens, while management can still act to maintain the company's hard won gains...
displayed 300 characters
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The best time to prepare for a potential downturn in sales is before it happens, while management can still act to maintain the company's hard won gains.
The goal for this document is to outline the evaluation of current environment, target market, customers, competition, services, and marketing strategies to be used to develop a marketing audit plan for ChaiNet, a hypothetical company in the business of cyber cafe...
displayed 300 characters
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