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Marketing Audit Approach - Ikea

Essay specific features

 

Issue:

Business

 

Written by:

George S

 

Date added:

October 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 286

 

Was viewed:

8009 times

 

Rating of current essay:

 
Essay content:

The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planning stage and also conducted during various stages until the implementation of the marketing plan. Organization The selected organization for the marketing Audit is IKEA Group...
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As part Phoenix University marketing course, the author of this document (hereafter referred as “author”) will review the marketing process of IKEA and will provide an audit report at the end of the course. Marketing Audit Approach This document aims to provide an approach to the marketing audit process and will also detail out the steps that need to be performed to accomplish the same...
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