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Essay

Marketing B2B-B2C

Essay specific features

 

Issue:

Business

 

Written by:

Catherine C

 

Date added:

February 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 680

 

Was viewed:

814 times

 

Rating of current essay:

 
Essay content:

B2C companies employ more merchandising an activity like coupons, and offer to seduce the target market to buy. B2C marketing campaigns are concerned with the transaction, are shorter in duration and need to capture the customer’s interest immediately. These campaigns often offer special deals, discounts, or vouchers that can be used both online and in the store...
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The marketing for companies is not for an immediate buying process like B2C.There is a multi-step buying process involved. The marketing programs are the same, which includes: events, direct marketing, Internet marketing, advertising, public relations, word of mouth and alliance. The difference is how each marketing program is executed, what is said in the program, and the outcome...
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