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Essay

Marketing-Based Tangibilisation For Services

Essay specific features

 

Issue:

Business

 

Written by:

Edward C

 

Date added:

April 7, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

39 / 10678

 

Was viewed:

5675 times

 

Rating of current essay:

 
Essay content:

Moreover, this study proposes four strategies to raise consumers’ sense of tangibility toward services, namely Quantitation/Ranking, Factualisation/Substantialisation, Word-of-Mouth Effect, and Information Frequency. Following this, three services, i.e., cafeteria, extension education, and ophthalmology services, are selected as scenarios to conduct the experiments...
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The results indicate that the four strategies can improve the tangibility of services sufficiently, especially Quantitation/Ranking. This study also builds a three-construct, nine-item Services Tangibility Scale to measure consumers’ perceptions of tangibility toward a particular service. Statistical evidence confirms the reliability, and discriminate and convergent validity of the scale...
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General issues of this essay:
Remarques Remark A Review of the Literature on the Topic of Market Orientation and the Firm with reference to three articles. A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. A lobbying strategy for a community-based human services organization Cause related marketing Marketing-Based Tangibilisation For Services Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature What are the distinctive features of the perfectly competitive model of the market for goods and services? What are the implications for a business strategy aimed at enhancing profitability? A Review Of Psychology Articles Review Of Related Literature And Studies Review Of Related Literature Of Volcano Tourism In The Philippines any business and economics related articles, journals, reports Cause Related Marketing Critical Review of Technical Articles A review of research articles dealing with the potential effects of er
 

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