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Essay

Marketing Cell Phones to India

Essay specific features

 

Issue:

Business

 

Written by:

Joi B

 

Date added:

July 4, 2012

 

Level:

 

Grade:

B

 

No of pages / words:

30 / 8137

 

Was viewed:

4900 times

 

Rating of current essay:

good 103, average 28, bad 2 (total score: 4.4)
 
Essay content:

With India’s increasing GDP and average income, younger people will benefit from this growth and purchase more expensive goods. 2) The cell phone trend is going to take off within the next couple of years throughout India. a. Rise in per-capita will allow people to spend more on luxury items. b...
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Rise in per-capita will allow people to spend more on luxury items. b. The phones will be less expensive. c. There will also be declines in tariffs throughout India. d. The cell phone will eventually be considered a necessity. Scope of the Opportunity 1) Market Size India’s current cell phone population exceeds the total amount of cellular users within the United States of America...
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