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Essay

Marketing Communications Plan

Essay specific features

 

Issue:

Business

 

Written by:

Keith S

 

Date added:

January 19, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

29 / 7942

 

Was viewed:

8588 times

 

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Essay content:

The trip to this final report where we present our proposal for strategy wasn't really opened-and-shut. But at least we had the chance to work about a company that makes enormous efforts to distinguish from its competitors by introducing the concept of a full package service with the goal which stands for "satisfying all your senses” '" "touch, smell, sight, sound, taste”...
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The reason behind was to get to the point where we can figure out the weaknesses of the company existing strategy and decide what improvements are necessary and what innovations are obligatory. Since lot of people are not familiar with the name ”MyWay” and there are very little people who have heared about the catering service the first goal is to incerase the level of awareness...
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