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Marketing Defined
Essay specific features
Written by:
Susanna S
Date added:
June 26, 2016
Level:
University
Grade:
B
No of pages / words:
3 / 825
Was viewed:
7323 times
Rating of current essay:
Essay content:
Where as marketing use
to be a very simple concept, the expansion of business, competition and development of
new technology through the years, in particularly over the past decade has added a level
of complexity to the original design of marketing strategies. (Armstrong / Kotler 2005)
Today marketing involves more of an affiliation with a company's customers and the
administration of those affiliations than it ever has before...
displayed 300 characters
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(Armstrong / Kotler 2005)
Businesses that find a successful way to develop and control their customer associations
are more likely to be profitable in the long run. These businesses do so by exploring
what their customer's desires and needs are as well as identifying how those desires and
needs might be fulfilled by the company's product, service or experience...
displayed 300 characters
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