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Marketing Defined

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Issue:

Business

 

Written by:

Katherine H

 

Date added:

December 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 728

 

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8905 times

 

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Essay content:

Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution...
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This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution." (Boone & Kurtz, 1998) According to Boone and Kurtz a typical marketing textbook definition of marketing is ""Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives...
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General issues of this essay:
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