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Essay

marketing ethics

Essay specific features

 

Issue:

Business

 

Written by:

Daniel B

 

Date added:

November 29, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 646

 

Was viewed:

1108 times

 

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Essay content:

Such marketing activities that require marketing managers to utilize their moral values ethically are advertising, packaging and labeling, and global marketing. "Advertising is the most criticized of all micro-marketing activities (McCarthy 643)." What is considered as unfair or deceptive advertising is very difficult to pinpoint, because times have changed and continue to change on a day to day basis...
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What one person may consider unfair or deceptive may not be unfair or deceptive to another person. There are no clear cut guidelines for marketing manager's to go by, so they must utilize their own judgement based on their own moral standards. But, in the United States their is an administrative agency that has the power to control unfair or deceptive business practices...
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