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Marketing External Environments
Essay specific features
Written by:
Joseph K
Date added:
September 8, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 588
Was viewed:
5618 times
Rating of current essay:
Essay content:
This is generally used in the initial stages of planning to decide if a certain area will even be profitable to market in.
Political Factors: Depending on the political group of the area there may be bans on certain advertising or activities. Certain businesses may be supported more by specific political groups...
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Certain businesses may be supported more by specific political groups. For example a gun shop may flop in a more democratic area but be a huge success in a primary republican area. You could compare say, Texas and Massachusetts. In Republican Texas the gun ownership percentage is much, much higher then in Democratic Massachusetts...
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