Marketing for Online Businesses

Essay specific features

 

Issue:

Business

 

Written by:

Donna L

 

Date added:

April 23, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1130

 

Was viewed:

5528 times

 

Rating of current essay:

 
Essay content:

A business creates ads and keywords that are related to the business, which in this case is Black Greek Apparel, and when people search on Google using one of the keywords, the ad may appear next to the search results. Google has contextual targeting technology, where based on your keywords, Google can automatically match the ads the business has created with webpages that are related to those particular keywords...
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So for example if a student wanted to find a website to buy African American Greek apparel and used those exact keywords to search through Google, then Black Greek Apparel could have an ad displaying all the necessary information to draw that customer to the website. Costs of Google Ad Words In terms of costs, there are no minimum requirements...
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