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Marketing in 21st century
Essay specific features
Written by:
Luis S
Date added:
October 31, 2016
Level:
University
Grade:
A
No of pages / words:
17 / 4737
Was viewed:
1311 times
Rating of current essay:
Essay content:
Slowly he became market leader in selling his products.
2) Formulated marketing: when small companies achieve success, they move to formulated marketing i.e. already laid down advertising methods, like thru TV etc.
3) Intrepreneurial Marketing: some companies rely on formulated marketing, without much success...
displayed 300 characters
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They need to develop some creative out of the box ideas to market their products.
Scope of Marketing
Marketing people are involved in 10 types of entities:
1) Goods like eggs, steel, cars (Maruti!!!! Wow)
2) Services like airlines, hotels, barbers
3) Experiences like Walt Disney world’s magic kingdom, at planet Hollywood
4) Events like Olympics, trade shows, sports events
5) Persons like celebrity marketing by making major film star as brand ambassador etc...
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