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Marketing in Costa Rica
Essay specific features


Written by:
Theresa B
Date added:
October 23, 2013
Level:
University
Grade:
A
No of pages / words:
4 / 1001
Was viewed:
4132 times
Rating of current essay:
Essay content:
Foreign norms and local market knowledge are important and ?going global' can mislead companies that have not first understood the profit dynamics of their industry. Luxottica has clearly mastered these traits for its current global dominance in the designer optical markets worldwide.
Luxottica has used the strategy of adding new capacity through acquisitions to drive down returns through superior execution and used this strategy to become a world leader in eyeglasses...
displayed 300 characters
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Luxottica has clearly mastered these traits for its current global dominance in the designer optical markets worldwide.
Luxottica has used the strategy of adding new capacity through acquisitions to drive down returns through superior execution and used this strategy to become a world leader in eyeglasses...
displayed 300 characters
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