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Marketing Information Systems
Essay specific features
Written by:
Anonymous
Date added:
November 14, 2013
Level:
University
Grade:
B
No of pages / words:
2 / 341
Was viewed:
6185 times
Rating of current essay:
Essay content:
The AC Nielsen corporation provides supermarket scanner data on sales, market share, and retail prices; data on household purchasing; and data on television audiences (Armstrong & Kotler, 2007). This means they are basically the CIA of marketing. AC Nielsen retains information on, us, the consumer, from a wide arrange of sources...
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They employ people to fill out surveys, mail letters with questionnaires, and other forms of information retention. Lets say The Hershey's Corporation is having a bad year and they need to re-energize sales, they would go to AC Nielsen. The Nielsen Corporation would provide key information about sales pertaining to the Hershey's Corporation...
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