Marketing Information Systems

Essay specific features

 

Issue:

Business

 

Written by:

Anonymous

 

Date added:

November 14, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 341

 

Was viewed:

6191 times

 

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Essay content:

The AC Nielsen corporation provides supermarket scanner data on sales, market share, and retail prices; data on household purchasing; and data on television audiences (Armstrong & Kotler, 2007). This means they are basically the CIA of marketing. AC Nielsen retains information on, us, the consumer, from a wide arrange of sources...
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They employ people to fill out surveys, mail letters with questionnaires, and other forms of information retention. Lets say The Hershey's Corporation is having a bad year and they need to re-energize sales, they would go to AC Nielsen. The Nielsen Corporation would provide key information about sales pertaining to the Hershey's Corporation...
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