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Essay

Marketing Introduction

Essay specific features

 

Issue:

Business

 

Written by:

Anita S

 

Date added:

November 2, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 931

 

Was viewed:

907 times

 

Rating of current essay:

 
Essay content:

A way of thinking, not a department. (Goldman, 1999, p. 1). Lorraine Kern, Marketing Manager for Allstate Insurance Company, could not agree more. Lorraine says, "Marketing is the heart of the business. It is the voice to our customer and the face of our company. Companies must acquire and keep customers and marketing is the only business function that deals directly with customers...
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Companies must acquire and keep customers and marketing is the only business function that deals directly with customers." This paper will concentrate on my conversation with Lorraine, which focused on the top three marketing challenges facing the Allstate Insurance Company today. These challenges are, brand awareness, direct marketing and advertising, and increased website usage...
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