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Marketing James Patterson Books
Essay specific features
Written by:
Linda D
Date added:
February 20, 2016
Level:
University
Grade:
A
No of pages / words:
4 / 1034
Was viewed:
9142 times
Rating of current essay:
Essay content:
He has generated the majority of his sales through a loyal readership that consistently lines up to buy his next installment. Keenly aware of this dedicated following, Patterson successfully sought to augment the proliferation of his titles with co-authors familiar with his brand that could share the workload, creating a virtual assembly-line of best-sellers...
displayed 300 characters
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Despite this enormous success, the Patterson brand still has a sizeable opportunity for growth. Patterson cites a need to broaden his, relative to other best-selling authors, narrow reader base to capture a greater percentage of the "omnivorous" readers, amongst whom his brand penetration was much lower...
displayed 300 characters
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