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Essay

Marketing James Patterson Books

Essay specific features

 

Issue:

Business

 

Written by:

Linda D

 

Date added:

February 20, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1034

 

Was viewed:

9149 times

 

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Essay content:

He has generated the majority of his sales through a loyal readership that consistently lines up to buy his next installment. Keenly aware of this dedicated following, Patterson successfully sought to augment the proliferation of his titles with co-authors familiar with his brand that could share the workload, creating a virtual assembly-line of best-sellers...
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Despite this enormous success, the Patterson brand still has a sizeable opportunity for growth. Patterson cites a need to broaden his, relative to other best-selling authors, narrow reader base to capture a greater percentage of the "omnivorous" readers, amongst whom his brand penetration was much lower...
displayed 300 characters

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