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Marketing Management
Essay specific features
Written by:
Latoya R
Date added:
June 30, 2016
Level:
University
Grade:
B
No of pages / words:
8 / 2149
Was viewed:
488 times
Rating of current essay:
Essay content:
What are the four generic objectives of marketing?
1. Ensure the right products are supplied to fulfill the needs and wants of costumers
2. Set the price so that costumers can afford to buy the product and to ensure that they do not buy from a rival business
3. Distribute the products to place that is convenient for the costumer to make the purchase
4...
displayed 300 characters
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Distribute the products to place that is convenient for the costumer to make the purchase
4. Ensure that there is adequate and effective promotion to convince costumers to buy from the business.
3. What is ‘market’?
Market is a place or process whereby costumers and suppliers trade
4. What is the difference between ‘market size’ and ‘market share’?
• Market size refers to the magnitude of an industry, usually measured in terms of the value of sales revenue from all the business in a particular market, per time period...
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