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Marketing Management Case Analysis

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Issue:

Business

 

Written by:

Sherrie N

 

Date added:

June 4, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1082

 

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7530 times

 

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Peter Buck, Fred opened the first Subway ? Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops around Connecticut. In the year 2004, the SUBWAY® chain entered its 39th year of operation. It is the world's largest submarine sandwich chain with more than 21,000 restaurants in 75 countries...
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As a matter of fact, the SUBWAY® chain operates more units in the US and Canada than McDonald's® does (www.subway.com). Subway® currently operates 23,983 restaurants in 84 countries, and because of its' marketable success, the company was selected to be the subject of a marketing analysis. The fast food landscape continues to evolve, and one of the most dynamic segments within the Quick Serve Restaurants market continues to be sandwiches, subs and wraps...
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