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Marketing Mistakes
Essay specific features
Written by:
Walter J
Date added:
August 18, 2013
Level:
University
Grade:
A
No of pages / words:
3 / 656
Was viewed:
2253 times
Rating of current essay:
Essay content:
A word and/or color meaning something in one country could mean something else in another country. Any company that trades with a foreign nation requires a marketing department that specializes internationally. International marketing can make or break a company depending on the marketing campaign. Barriers need to be eliminated between the countries that desire to import/export their goods company wants to sell...
displayed 300 characters
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Barriers need to be eliminated between the countries that desire to import/export their goods company wants to sell. Research must be performed for languages, to ensure that your wording means the same in the foreign language. The other items that need to be considered would be; economics of that country, their culture, politics, legal requirements, segmentation, targeting, and the branding of your product regarding trade marks etc...
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