Marketing Mix

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Written by:

Hazel C


Date added:

September 10, 2016








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2 / 529


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7551 times


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The price range is $13,000-$15,000. Several promotions to help launch the bike would be to hire celebrities for endorsements, have the bikes appear in Hollywood films where technology plays an important role and offer insurance protection. The RRoth will appear in dealerships, distributors and the internet...
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The internet will be able to reach those customers who opt not to come out to a dealership or deal directly with a dealer. Pricing the RROth cheaper than the Thorr will automatically appeal to younger market because now affordability comes into play. RROth can also be seen as cool and fun while still upholding the brand image...
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