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Marketing Mix
Essay specific features
Written by:
Kristen B
Date added:
August 29, 2014
Level:
University
Grade:
A
No of pages / words:
5 / 1299
Was viewed:
3794 times
Rating of current essay:
Essay content:
(QuickMBA, 2007, 3) Physical products should include warranty information, service and installation options, and detailed instructions. Service products should include the same type of information but also include a mission statement that details the integrity and ethical standards a company stands by...
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Other aspects to consider are financing options, leases, discounts, and customer reaction or acceptance. The geographic areas also impact pricing as the economy and cost of living affects areas differently. Prices set according to one area or target market may not appeal to customers in other areas that have higher costs of living...
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