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Marketing mix

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Issue:

Business

 

Written by:

Arthur K

 

Date added:

December 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 694

 

Was viewed:

2893 times

 

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Essay content:

A customer buys a product, and a consumer uses it. Sometimes these are one and the same, as an industrial firm can also be a customer and a consumer. For example, British Airways might buy aeroplanes from British Aerospace, so it is a customer. It won't sell on the planes to another buyer, as BA needs the planes to provide its service, so it is also a consumer...
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Sometimes these are one and the same, as an industrial firm can also be a customer and a consumer. For example, British Airways might buy aeroplanes from British Aerospace, so it is a customer. It won't sell on the planes to another buyer, as BA needs the planes to provide its service, so it is also a consumer...
displayed 300 characters

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