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Essay

Marketing Mix

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Issue:

Business

 

Written by:

Kelly G

 

Date added:

May 16, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

5 / 1174

 

Was viewed:

3773 times

 

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Essay content:

An intangible product is a service that cannot be touched, such as computer repair, or a service call. A product is anything that can be offered to a market that might satisfy a want or need for the consumer. The product is much more than just a physical object. It is the complete package of benefits or satisfactions that the buyers perceive they will obtain if they buy the product...
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It is the complete package of benefits or satisfactions that the buyers perceive they will obtain if they buy the product. It is the sum of all physical, psychological, symbolic, and service attributes. Another way to categorize products is by their users, they can be classified as either consumer or industrial goods...
displayed 300 characters

General issues of this essay:
Lvmh And Luxury Goods Marketing Managing the total marketing effort Marketing Comparisons Marketing and white goods industry Marketing to Children Consumers Why Do Consumers Like To Engage In Conspicuous Consumption? What Are The Marketing Implications? making comparisons Marketing strategy of shopping center How the Marketing World Negatively Affects Consumers through Advertisement Analyzing the Marketing of Rehabilitation Goods & Services and The Dis Rehabilitation Of Criminals: A Waste Of Time Or Worth The Effort? will consumers pay more for ethically produced goods Information Gathering Information-gathering techniques and design methods Invisible information gathering through Loyalty Cards
 

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