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Essay

Marketing Mix

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Issue:

Business

 

Written by:

Maria A

 

Date added:

May 3, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 542

 

Was viewed:

2411 times

 

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Essay content:

All tests with the consumer were overwhelming. There was not really an introduction stage. Action-Cal has gone straight into a growth spurt. It has hit the market rapidly and the profits are growing steadily. 2. The design, packaging, and branding was simply taken care of. The design team of Conglom Foods has designed a great product to heighten the strength and look of the product...
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The packaging was simply done using the equipment that is used to manufacture the other fine products of Conglom Foods. The branding (Action-Cal) fits this product, with the overnight success. Price The price set for Action-Cal has been evenly matched with the competition (Hershey Chocolate Milk). Although the income growth so far for Action-Cal has out succeeded a competitor's product in the first six months, the pricing has been set at a dynamic pricing plan...
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