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Essay

Marketing mix customization and customizability.

Essay specific features

 

Issue:

Business

 

Written by:

Julie H

 

Date added:

December 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3871

 

Was viewed:

7934 times

 

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Essay content:

Top-down marketing is becoming bottom-up. Transaction marketing is giving way to relationship marketing. One-way or broadcast marketing is moving to an interactive style to encourage a dialogue with the customer. And mass marketing is shifting to a customized, one-on-one method of reaching individual customers...
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Top-down marketing is becoming bottom-up. Transaction marketing is giving way to relationship marketing. One-way or broadcast marketing is moving to an interactive style to encourage a dialogue with the customer. And mass marketing is shifting to a customized, one-on-one method of reaching individual customers...
displayed 300 characters

General issues of this essay:
Marketing mix customization and customizability. Can information systems provide businesses with a competitive edge? Are such IT related competitive advantages sustainable in the long run? Why or why not? More Than One Way To Create Competitive Advantage Competitive Advantages The Advantages And Disadvantages Of Free Market Economy, Price Determination With Market Forces. And Government Intervention With Free Market Equilibrium Price And The More Suitable Model For The Sudan market audit and competitive market analysis Southwest Airlines Competitive Advantages Advantages & Disadvantages of Public Order & Individual Rights perfectly competitive market Outsourcing: Staying Competitive in the Global Market The Advantages And Disadvantages Of A Market Economy. Assess the Advantages and Disadvantages of the Single Market. Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment “informatio Technology Can’t Really Give A Company A Strategic Advantage, Because Most Competitive Advantages Don’t Last More Then A Few Years And Soon Become Strategic Necessities Which Just Raise The Stakes Of The Game. Discuss Why? Competitive Marketing
 

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