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MARKETING MIX PAPER
Essay specific features
Written by:
Pauline M
Date added:
July 7, 2016
Level:
University
Grade:
A
No of pages / words:
4 / 989
Was viewed:
2238 times
Rating of current essay:
Essay content:
En otras palabras, marketing es todo aquello que una empresa puede hacer para ser vista en el mercado, con una vision de rentabilidad a corto y a largo plazo. Para que a una empresa a que se le tenga una vision y opinion positiva, hay que gestionarle su propio producto, su precio, su relacion con los clientes, con los proveedores y con sus propios empleados, con la propia publicidad en diversos medios y soportes, relacionarse con los medios de comunicacion, entre otras cosas...
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Las fases de la investigacion de mercados son, en primer lugar, determinar la cuestion que se va a estudiar y definir los objetivos; en segundo lugar, determinar el modelo, es decir, seleccionar el plan de investigacion, el metodo y las fuentes que se utilizaran; a continuacion es necesario recoger los datos, cuantificarlos y ordenarlos para posteriormente analizarlos e interpretarlos...
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