Marketing Mix Paper

Essay specific features

 

Issue:

Business

 

Written by:

Paulette J

 

Date added:

January 7, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 582

 

Was viewed:

6414 times

 

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Essay content:

The product also includes the features and benefits, quality level, accessories, installation, instructions, warranty, product line extensions, packaging, and branding of the product. ? Price: The price is the amount of money that is charged for "something" of value. In determining price a firm must consider things such as cost to produce the product, objectives, flexibility, competitive pressures, return on investment, market pressures level over product life, geographic terms, discounts, and allowances...
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In determining price a firm must consider things such as cost to produce the product, objectives, flexibility, competitive pressures, return on investment, market pressures level over product life, geographic terms, discounts, and allowances. Marketing Mix 3 ? Place: The place is the making of goods and services available in the right quantities at the right locations...
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