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Marketing Mix Paper
Essay specific features
![](files/images/blank.gif)
![](files/images/content/marks/b.png)
Written by:
Paulette J
Date added:
January 7, 2015
Level:
University
Grade:
B
No of pages / words:
3 / 582
Was viewed:
6396 times
Rating of current essay:
Essay content:
The product also includes the features and benefits, quality level, accessories, installation, instructions, warranty, product line extensions, packaging, and branding of the product.
? Price: The price is the amount of money that is charged for "something" of value. In determining price a firm must consider things such as cost to produce the product, objectives, flexibility, competitive pressures, return on investment, market pressures level over product life, geographic terms, discounts, and allowances...
displayed 300 characters
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In determining price a firm must consider things such as cost to produce the product, objectives, flexibility, competitive pressures, return on investment, market pressures level over product life, geographic terms, discounts, and allowances.
Marketing Mix 3
? Place: The place is the making of goods and services available in the right quantities at the right locations...
displayed 300 characters
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