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Marketing Mix Paper
Essay specific features


Written by:
John J
Date added:
June 3, 2014
Level:
University
Grade:
A
No of pages / words:
5 / 1341
Was viewed:
9331 times
Rating of current essay:
Essay content:
"Components of each marketing mix element are combined to provide a cohesive marketing program." (Kerin et al. 45)
The Product part of the mix is concerned with developing the right "product" for the target customers. This could include a physical good, a service, or a combination of both ? anything that satisfies the customers' needs...
displayed 300 characters
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"Components of each marketing mix element are combined to provide a cohesive marketing program." (Kerin et al. 45)
The Product part of the mix is concerned with developing the right "product" for the target customers. This could include a physical good, a service, or a combination of both ? anything that satisfies the customers' needs...
displayed 300 characters
General issues of this essay:
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