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Marketing Mix Paper

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Issue:

Business

 

Written by:

Austin H

 

Date added:

March 16, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1459

 

Was viewed:

5874 times

 

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Essay content:

The Marketing Teacher talks how The Product Life Cycle (PLC) and The Customer Life Cycle (CLC) are involved in the marketing mix. The Marketing teacher also talks about how the product has to have three levels which are the core products, augmented products, and the actual product. These are considered as the "Three levels of a product" (Borden, 2000) A core product would be a product that you cannot touch because it's valuable to us...
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The Marketing Teacher talks how The Product Life Cycle (PLC) and The Customer Life Cycle (CLC) are involved in the marketing mix. The Marketing teacher also talks about how the product has to have three levels which are the core products, augmented products, and the actual product. These are considered as the "Three levels of a product" (Borden, 2000) A core product would be a product that you cannot touch because it's valuable to us...
displayed 300 characters

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