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Essay

Marketing Mix Research

Essay specific features

 

Issue:

Business

 

Written by:

Michael S

 

Date added:

September 19, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1038

 

Was viewed:

1670 times

 

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Essay content:

Marketing mix is essential because the variables involved can be controlled by the firm to the target segment giving the firm some power over what product or service to present, at what price, how much promotion to conduct, and at which locations to present the product or service. I researched three different sources to help understand all four elements of the marketing mix and how much impact they have on the development of an organization's marketing strategy and tactics...
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I researched three different sources to help understand all four elements of the marketing mix and how much impact they have on the development of an organization's marketing strategy and tactics. The organization I choose to help demonstrate how marketing mix is used in real work environment is JcPenney, a retail department store company...
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