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Marketing Myopia
Essay specific features
Written by:
Raymond D
Date added:
August 19, 2015
Level:
College
Grade:
B
No of pages / words:
1 / 173
Was viewed:
2952 times
Rating of current essay:
Essay content:
techniques currently available to estimate future circumstances as best as possible.
Obviously we know the world is inherently unpredictable, all businesses are subject to myopia to a certain extent according to Theodore Levitt (1960) who coined the term. Because of this, organizations should be careful not to define themselves too narrowly...
displayed 300 characters
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techniques currently available to estimate future circumstances as best as possible.
Obviously we know the world is inherently unpredictable, all businesses are subject to myopia to a certain extent according to Theodore Levitt (1960) who coined the term. Because of this, organizations should be careful not to define themselves too narrowly...
displayed 300 characters
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