Marketing Myopia

Essay specific features

 

Issue:

Business

 

Written by:

David G

 

Date added:

March 15, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 530

 

Was viewed:

2552 times

 

Rating of current essay:

 
Essay content:

This can usually be attributed to the company being complacent and having several beliefs or assumptions. These include the belief that growth is assured by an expanding and the increase of more affluent population; the belief that there is no competitive substitute for the industry's major product; and too much faith in mass production and in the advantage of rapidly declining cost as output rises...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

What these companies usually do is define themselves through the products or services they offer. They are commodity orientated, where the focus of marketing is only on the products or services the company has to offer. This approach, however reasonable it may seem, can narrow an organisation's focus and limit their ability to be competitive...
displayed 300 characters

General issues of this essay:

Related essays:

x
Services