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Marketing of ServicesGiordano's International Expansion

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Issue:

Business

 

Written by:

Brenda S

 

Date added:

November 9, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

19 / 5315

 

Was viewed:

7714 times

 

Rating of current essay:

good 683, average 12, bad 2 (total score: 4.9)
 
Essay content:

Today's retail market is highly cosmopolitan, complex and sophisticated with nearly every international brand and retailer found there. Among the strategies adopted by Asian retailers are niche marketing and regionalization and they have also forged strategic alliances with other larger retailers. With a rapid economic growth, a rising population and changing lifestyles, the Asian market offers an attractive trading environment both for retailers and manufacturers...
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Among the strategies adopted by Asian retailers are niche marketing and regionalization and they have also forged strategic alliances with other larger retailers. With a rapid economic growth, a rising population and changing lifestyles, the Asian market offers an attractive trading environment both for retailers and manufacturers...
displayed 300 characters

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